Ninja Prospecting on LinkedIn

“One mistake a lot of companies make is they try to hit every single platform and they never develop any roots and any depth on one platform. They're too scattered.” - Adam Packard

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In this episode of the People Dividend, host Mike Horne talks with Adam Packard from Ninja Prospecting to discuss the importance of building relationships on LinkedIn, evolving strategies for effective networking, and the role of content and video in enhancing engagement. 

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Adam shares insights on how to differentiate oneself in a crowded market and emphasizes the value of adding value first in networking efforts. The conversation also touches on the challenges faced by HR professionals in navigating LinkedIn and the importance of creating meaningful connections.

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Key Points:

• The importance of adding value first in networking
• Adapting strategies to align with LinkedIn’s evolving platform
• Networking as a means of creating future opportunities

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One mistake a lot of companies make is they try to hit every single platform and they never develop any roots and any depth on one platform. They're too scattered. - Adam Packard

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Pick one platform where you know your audience is hanging out, go all in. - Adam Packard

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If you approach someone the right way on LinkedIn, there might not be a need today, but it keeps the door open for a future conversation. - Adam Packard